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BRANDS WITH A CONSCIENCE : HOW TO BUILD A SUCCESSFUL AND RESPONSIBLE BRAND

NICHOLAS IND / SANDRA HORLINGS

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take...

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Search for AUTHOR’S BOOKS: sandra horlings

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